At the point of writing this, thousands of people are watching a Periscope live stream of people trying to avoid a puddle in Newcastle upon Tyne, UK.
The audience, which has grown from 5000 to 10,000 since we started this story, is currently captivated by people trying to navigate their way around the massive puddle, which is seemingly located at the end of an overpass.
Many exciting things have already happened in the short streaming time, including a small dog walking across the puddle, and a woman who spent ages trying to find a dry way around it. A couple of people waved. It’s all kicking off.
The Periscope was set up by Drummond Central, a marketing agency which probably can’t believe its luck right now. Go watch!