It appears Amazon is stepping up its music service to match up with the likes of Apple Music and Spotify.
The online retailer/device maker/service provider has been working with the music industry to figure out licensing for a new music program that improves and expands upon Amazon’s current music offering, Prime Music, the New York Post reports.
Prime Music currently comes packaged with the Amazon Prime, a premium subscription that also includes two-day shipping, special savings on select items, and access to Amazon Instant Video.
While Prime Music is part of the $99 (£79, about AU$139) per year membership program, Amazon’s in-development music service is expected to debut this fall with a standalone monthly fee of $9.99 (about £6.95, AU$14.11).
That said, the company is also considering offering a discount for Amazon Echo owners. The AI-augmented speaker, which will star in Amazon’s first-ever Super Bowl ad, is already compatible with Prime Music, implying an easy transition (or promotion) to an improved service.
While details are currently slim, we expect it won’t be long before we learn what Amazon has in store for its mysterious new music service, as well as what’s to become of Prime Music.