The release of iPhone X will officially take off on October 27th with pre-orders, while availability will be scheduled for November 3.
The reasons were announced by the reports that highlighted the difficulties encountered in the production process, confirmed by timing that, unlike Apple’s usual doing, led to effective marketing that will actually take place almost two months after the presentation.
The impact on quarterly financial results will be apparent, and the KGI market analyst will return to the issue with a down-time revision of the iPhone X deliveries.
In August’s report by KGI, the company had suggested that Apple would be able to secure at least 2 to 4 million units of iPhone X at launch, or Q3, and then increase production to reach 45-50 million of units delivered by the end of the year.
The reality of the facts says, on the contrary, that iPhone X will not leave a track in the third quarter budget, a circumstance that led KGI to review estimated deliveries by reducing it to 40 million by the end of the year.
An objectively significant number, but not enough, continues KGI to meet a question that could be even higher – also for the implications of the so-called “super-cycle” triggered by the arrival of iPhone X.
According to KGI, the production of iPhone X will be able to be fully operational before the second half of 2018.
It is to be said that Apple for the time is confident in the sales of iPhone 8 and iPhone 8 Plus, as it plans to register a billion between $ 49 and $ 52 billion in the current quarter – are figures that usually accompany the launch of the new iPhone – without the effects of the aforementioned “super cycle.”