The new generation of iPhone 8 came to light on 12 September. Since its launch a few days later, we have seen that its release could be having a smaller host than during the launch of the iPhone 7 a year earlier. Do we already know what is happening with the sales of the new terminals?
Sales anemic or within the expected?
In recent days, we have seen several indications that warn us of a drop in sales of the iPhone 8 and iPhone 8 Plus. The first announcement was given by MacRumors’ Economic Daily News of China, which claimed that the production of the iPhone 8 would drop 50% after the introduction of the iPhone X. Later that day, Reuters picked up the words of Rogers CEO, Canada’s largest operator, calling the sales of this new generation of iPhone “anemic.”
However, the CFO of the operator Verizon put the case in context:
I think what we are seeing is a difference in the timing of the launch of new devices compared to what we have seen historically. As we approach the Christmas campaign and launch these devices [in reference to the iPhone X], we will see a strong demand.
This year, 2017 is a rare iPhone generation
For three years, Apple has introduced two terminals of different sizes: 4.7 and 5.5 inches. For the tenth anniversary of the iPhone, Apple has prepared an additional 5.8-inch terminal under the name of iPhone X. An iPhone whose manufacture is new and requires more time, which is why Apple delayed its launch in early November.
Many users are waiting for the iPhone X to decide on their next terminal
With its new design, display, technology and facial recognition system, it is expected that there are millions of users who have preferred to wait for an iPhone 8 or iPhone 8 Plus. Plus model seems to have more pull than his younger brother and is not for less. It shares numerous elements of the iPhone X, such as the processor or the qualities of the two rear lenses.
We’re not going to know what’s going on until Apple announces its results next November 2nd. And even then, we will have a partial image as the quarter to report ended September 30 with just a few days of sales of the iPhone 8 and iPhone 8 Plus. Of course, Apple should provide guidance next quarter that could give us more light in this matter.
In all this matter, I find it logical that sales of the iPhone 8 and iPhone 8 Plus are not like those of last year. The real question that we must ask ourselves is: does this fall enter into what Apple expected or has been greater?