For Apple is an advantage: makes iTunes much more accessible to the millions of Windows users who can access the store.
While Spotify could, in the end, be purchased by such an organization, they don't appear to have the authority it would take to end up such an organization.
It would seem that Google is at long last going to convey Play Music to India. A few clients on Reddit can get to chose tunes from the Play Music index.
The play here, it appears as though, is to make another administration that will make the Amazon Echo, Amazon Tap, and Amazon Dot speakers.