The digital assistant market has suddenly become crowded. Within just a month, the well-respected Amazon Echo and Google Home have seen new competitors coming from somewhere – Microsoft with Cortana ‘s speakers, Andy Rubin’s Essential with his Home and, just this Monday, Apple With HomePod.
No wonder Google decided to upload a new Google Video advertising video just yesterday.
The video resembles the typical Google style: concise, nice, quick, and appealing to a young audience, and explains that thanks to the digital assistant, you will arouse the envy of all the friends who will come home … if you do not live In Europe, because we still do not talk about our parts.
Who knows, maybe just the arrival of all these new protagonists will help accelerate the diffusion in markets other than the “usual”…USA ..