The pity like will soon be a thing of the past. Facebook is nearly ready to roll out Reactions, it’s answer to a “dislike” button, and will do so “in the next few weeks.”
Chief Product Officer Chris Cox, who came up with Reactions, told Business Insider that’s when we can expect the feature to roll out in the US and around the globe.
If you need a refresher, Reactions provide more options to respond to other Facebook posts than the standard Like button. Since you don’t always want to Like a friend’s announcement that they are getting divorced, for example, Reactions provide a range of responses that let you engage with the post without Liking something you don’t really like.
The Reactions are angry, sad, wow, haha, yay and love. To access the emojis, press down on the like button and the Reactions, which are animated, will appear. You may be “sad” to hear about the passing of a loved one, feel “angry” for an injustice, or simple “love” a new baby photo.
Reactions will almost certainly get users responding to more posts as they’ll have a range of responses to choose from that better illustrate how they really feel. It will also give Facebook a ton of data about what users are interacting with and how, which in turn will likely lead to your News Feed becoming populated with posts you’re more likely to engage with.