Your Facebook posts will soon help determine TV ratings

If you’ve been ranting about TV shows on Facebook, it could soon help determine Nielsen’s TV ratings data.

Facebook is set to begin sharing your posts and conversations about TV shows on the social media platform, whether it be public or private, with Nielsen

If you’re worried about your privacy, though, Nielsen is assuring users that the information given to it by Facebook will be completely anonymous.

“Facebook will deliver directly to Nielsen the aggregated and anonymous program-related conversation on Facebook, including posts shared with friends, family and publicly, while respecting and in full compliance with consumer privacy,” Nielsen said in its announcement.

It isn’t too clear if this will include private conversations through Facebook Messenger, though it seems like it will only include Facebook posts. Regardless, we’ll be getting in touch with Facebook and Nielsen to clarify.

Social ratings

Nielsen has already been tracking Twitter for more than two years, taking into account mentions of shows and how many Twitter users view the tweets mentioning the TV shows.

With the inclusion of Facebook, Instagram will be next in line to be integrated, though it will be interesting to see how Instagram posts will be measured.

Nielsen says its current Social Content Ratings program measures “program-related conversation for each social networking service tracked and gross totals across social networks.”

This includes “social media authorship (eg, posts, Tweets), engagement (eg, comments, likes, replies, Retweets, shares), reach (audience and impressions) and demographics (age and gender) as available.”

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