After nine years and several Fitbits – both successful and not – Tony Park CEO of Fitbit has announced a brand new fitness tracker called the Fitbit Blaze.
The wearable isn’t exactly a smartwatch, rather Fitbit has positioned it as a “smarter fitness tracker” and has officially labeled it a smart fitness watch.
Fitbit Blaze is the first touchscreen color device in the Fitbit family. The centerpiece is also “modular” with various sweat proof, metal and leather bands that you can switch in and out.
The company claims the battery will last five days and nights without needing a charge.
The Fitbit Blaze will be available for $199 in May with preorders starting now.